BACK TO LIFE CAMPAIGN
DECA INTERNATIONAL QUALIFIER

In high school, I was a part of DECA which is like a business/marketing competition where you take tests, compete in problem solving role plays, and so on in your chosen category. As our final project and our submission into DECA state for Kansas, me and my partner spent our entire senior year cultivating our reintroduction and rebranding of the previously discontinued “Life Magazine.” In the category of Integrated Marketing Campaign, we brought Life “Back to Life” in our campaign through modernized logos, magazine design, websites, apps, deliverables, social media, and events. In addition to the redesign we created their total strategy, budget, timeline, statistics, events, and so on to create this really thorough campaign for which we won first place as well as qualified for internationals that got cancelled due to COVID-19.