BRIDGING THE GAP BETWEEN CREATIVITY & STRATEGY BLOG

"Design thinking is applicable no matter your role or industry and pulls together what’s desirable from a human point of view, along with what is technologically feasible and economically viable. Whether you work for a small business or non-profit, it works to help you develop innovative solutions based on the needs of your customers and lead you to innovative new solutions in your business."

BRIDGING THE GAP BETWEEN CREATIVITY & STRATEGY BLOG

"Design thinking is applicable no matter your role or industry and pulls together what’s desirable from a human point of view, along with what is technologically feasible and economically viable. Whether you work for a small business or non-profit, it works to help you develop innovative solutions based on the needs of your customers and lead you to innovative new solutions in your business."

SOURCING & SUPPORTING THE FAIR TRADE MOVEMENT BLOG

"Fair Trade Organizations engage actively with consumers, in supporting producers, raising awareness, and campaigning for change in the rules and practice of conventional international trade so that everyone, through their work, can maintain a decent and dignified livelihood and develop their fullest potential. When you choose to purchase fair trade, you’re saying that it’s important to you and your business that the person who made your product is not being exploited — you’re investing in the dignity and well-being of others."

SOURCING & SUPPORTING THE FAIR TRADE MOVEMENT BLOG

"Fair Trade Organizations engage actively with consumers, in supporting producers, raising awareness, and campaigning for change in the rules and practice of conventional international trade so that everyone, through their work, can maintain a decent and dignified livelihood and develop their fullest potential. When you choose to purchase fair trade, you’re saying that it’s important to you and your business that the person who made your product is not being exploited — you’re investing in the dignity and well-being of others."

HOW TO STAND OUT IN THE
"DO GOOD ERA" BLOG

"When you’re a small fish in a big pond looking to create meaningful impact in your business, you must have a truly authentic purpose, whatever that may be. New, purpose-driven organizations are evolving in the marketplace each and every day — so how do you set yourself apart?"

HOW TO STAND OUT IN THE
"DO GOOD ERA" BLOG

"When you’re a small fish in a big pond looking to create meaningful impact in your business, you must have a truly authentic purpose, whatever that may be. New, purpose-driven organizations are evolving in the marketplace each and every day — so how do you set yourself apart?"

THE INFLUENCE OF DESIGN IN PURCHASE DECISIONS BLOG

"When was the last time you purchased something WITHOUT the label? It’s not possible. So, then, how often have you purchased something BECAUSE OF the label? Easy to get wrapped up in the beautiful design, right? Whether it’s a bright and busy design or a simple clean label, we tend to gravitate towards thoughtful and effective design. 

So why do we lean towards certain design styles? It all comes down to psychology."

THE INFLUENCE OF DESIGN IN PURCHASE DECISIONS BLOG

"When was the last time you purchased something WITHOUT the label? It’s not possible. So, then, how often have you purchased something BECAUSE OF the label? Easy to get wrapped up in the beautiful design, right? Whether it’s a bright and busy design or a simple clean label, we tend to gravitate towards thoughtful and effective design. 

So why do we lean towards certain design styles? It all comes down to psychology."

FIVE QUESTIONS TO ASK BEFORE INVESTING IN BRAND DESIGN BLOG

"02. HAVE YOU DEVELOPED A CONSISTENT STYLE IN YOUR WORK OR IS IT STILL EVOLVING?
The difference between a new brand and someone who has been in business for multiple years is an understanding of identity – both as a business owner and as a brand. The first few years of business shape your work, meaning you will often change your mind. It’s not worth investing in custom design until you are confident in your work and style."

FIVE QUESTIONS TO ASK BEFORE INVESTING IN BRAND DESIGN BLOG

"02. HAVE YOU DEVELOPED A CONSISTENT STYLE IN YOUR WORK OR IS IT STILL EVOLVING?
The difference between a new brand and someone who has been in business for multiple years is an understanding of identity – both as a business owner and as a brand. The first few years of business shape your work, meaning you will often change your mind. It’s not worth investing in custom design until you are confident in your work and style."

FINDING YOUR NICHE
AUDIENCE BLOG

"It’s easy to be a small fish in a large pond, but carefully curating your niche audience for a smaller pond makes it easier to become the bigger fish. So, when growing your business, remember: specificity sells.

Your customized and unique specialties draw in clients looking for exactly what you’re selling and creates a personalized experience for that client while generating a positive working relationship."

FINDING YOUR NICHE
AUDIENCE BLOG

"It’s easy to be a small fish in a large pond, but carefully curating your niche audience for a smaller pond makes it easier to become the bigger fish. So, when growing your business, remember: specificity sells.

Your customized and unique specialties draw in clients looking for exactly what you’re selling and creates a personalized experience for that client while generating a positive working relationship."